Final Performance Report

The Sloping Road Play

1-3 Shawwal 1446 AH | Riyadh

Campaign By
Y Yaz Production

Performance Overview

Total Views

+1.01M

252.9%

Total Clicks (Booking)

4,233

Visits to ticket page

Planned Target

400K

Best Platform

TikTok

Marketing Channels Breakdown

TikTok

High CTR (0.55%)

458% Target
Views 458K
Clicks 2,519

Snapchat

Wide Reach

283% Target
Views 283K
Clicks 96

Instagram

Visual Engagement

131% Target
Views 131K
Clicks 811

X (Twitter)

Niche Audience

139% Target
Views 139K
Clicks 807

Future Roadmap & Insights

Expand TikTok Base

Focus on high-quality short-form content for TikTok, allocating 40% more ad budget to this channel in future campaigns.

Improve Snapchat Conversion

Re-test 'Swipe Up' CTAs, avoid long narrative ads, and adopt a 'Direct Ticket View' approach to boost clicks.

Static Content Strategy

Use Instagram and X for brand awareness, focusing on engaging static images and short copy to enhance brand recall.